CTovani

How does that happen? Isn’t sharing on social media what you’re supposed to do?

Well, yes, it is.

But look at it this way. If you write your content directly on your facebook page instead of on your blog, how are you going to access it later? Will you even remember it’s there after it scrolls off your wall? Chances are, over time, it will be lost or buried under your new messages. If you’re posting your content directly to your facebook page, you’re missing opportunities.

I see this happening all the time. An organization will post new and regular content to their facebook page, but when I visit the website it’s like an abandoned building.

A visitor to your facebook page isn’t going to scroll through your older messages from way back. There is probably some great content that is not being seen.

Think of your website/blog as your flagship.

This is where most people will come first when they want to learn more about you. The content on your website will attract and keep them interested when they arrive to your site.

Social media is a vessel.

You can still post your content to facebook and take advantage of sharing it with your audience by posting the link to your article there. They can and will be more likely to share a link directly to your blog. If you wrote it as a status update, they’ll click “Like” and move on. That’s about as far as your content will reach.

Notice the google search for cinco de mayo sacramento.  All of the sites that came up are websites and blogs! 

Use your blog to store your thoughts and updates about your organization. Then share the link on your social media sites like facebook and twitter.

• Your website/blog will have something instead of nothing
• It will grow over time
• It’s easier to share
• You can access past posts anytime
• You’ll build better SEO (Search Engine Optimization)
• Your website will attract more visits
• People will stay on your website longer
• Your messages will live forever
• You’ll reach more people and if they like what you have to say, they’ll connect and engage with you on social media.

Write on your blog, share it on social media. That’s the point.

What can you do now? Go look at your facebook page and find some of your best content and photos. Create new blog posts and paste that content there. Upload images (or create galleries) to go with it. Set the dates for the posts to the same date you originally posted them on your facebook page. At least you’ll have started getting content on your site. From now on, write your content on your blog first and then share it on your facebook page. Kapeesh?

Be the Captain of your flagship. Ahoy!